Canadian Industrial Machinery

date on social activities, like You Tube, it also has business applications.

On the Williams and White Facebook page are pictures of the latest equipment to hit the shop floor, a Haas TL- 4 large-bore toolroom lathe, as well as the first shaft turned on the machine.

“One advantage of having a high dollar is that we were able to make this purchase,” said Williams. “This was a great addition for us, and putting it on Facebook was just another way to make the announcement.”

In-house Capabilities

By keeping current with the latest in milling, turning, boring, grinding, welding, and fabrication technologies, Williams and White is able to serve diverse customers, who come from various local industries, including mining, forestry, structural, and oil and gas. The company also recently received a controlled goods certificate, which will allow it to handle controlled goods such as military materiel.

The company’s milling capabilities
include both large-scale, CNC vertical
and horizontal machining centers as
well as conventional milling. Five-axis
horizontal boring with a capacity of 60
by 60 by 100 in. and 15,000 lbs. of table
load is also possible.

directly from solid models. This allows Williams and White’s machinists to machine complex geometries while maintaining the necessary precision.

In addition to the new Haas lathe the company has turning capacity up to 20 ft. long and 48 in. in diameter. Typical turning jobs include shaft creation, bearing housings, and bushings. Grinding up to 84-in. diameters and 120-in. lengths is also possible.

Williams and White also has a full-time quality control staff that inspects every part shipped from the facility. And to ensure accurate tracking and quoting orders, an enterprise resource tracking system is used.

Like every other shop across the country, having all the high-tech machines in the world won’t matter if they aren’t busy.

“If we get one extra call because of
what we are doing online, then it’s all
worth it,” said Williams. “You also need
to keep an open mind and listen to what
your social network is telling you.”
Williams and White is like many oth-
er shops and factories in Canada in that
multiple generations of the same family
have been caretakers of the family busi-
ness. Now, as the company competes
not just with other local machine shops
but with shops around the world, it has
become even more important to market
its capabilities.

A 6-ft. flange is created on the company’s traveling column milling machine.

Computers have become commonplace in the home, in business, and now on the shop floor, and as shop workers become more comfortable with their use, social media marketing can be another way to attract business.